Really happy to finally share this project with all of you. ‘JOYRIDES’ is a portfolio piece/theoretical series that focuses on automobiles and the stories of those captivated by them.
For most people the car is simply a tool - a means of getting from point A - B. For others, driving a car becomes an extension of themselves.
To these enthusiasts getting behind the wheel of a car is a statement of their identity and an expression of their freedom. Reaching their destination isn’t the goal, it’s about their journey to the final stop. For a road like that their partner needs to be up to the task.